With a background in health, they recognize the crucial role nutrition plays in a child's development. As parents, they believe all children should have enough food to eat and the opportunity to thrive, so when they saw a documentary on the devastating impact of childhood hunger on millions of children around the world, it inspired them to help. On that day, they decided to start a company whose purpose is to help improve the lives of children and to make a difference.

They created cuddle+kind because they wanted to make beautiful hand-knit dolls that help feed children. So for every cuddle+kind doll sold, they give 10 meals to children in need.