Childhood is a brief and extraordinary time — a time when everything is possible and the imagination is boundless. Fanny & Alexander is dedicated to creating and cultivating moments of joy during childhood that will last a lifetime.

They make toys that call to children's creativity and curiosity and encourage them to marvel at the world around them — whilst inventing a few worlds of their own, too. Their toys are deceptively simple but meticulously made, so that they might become a beloved part of your child's life, and endure to be enjoyed by future generations, too.

There is an art to playing well, which they take seriously. They hope their toys will become beloved companions and cherished objects that preserve that sense of childhood wonder for your family.